AR/VR is Defining the New Era of Enterprise Mobility.
From pagers to phones with internet capabilities and GPS, mobile technology has accelerated quickly over the past decade. Even with a tremendous amount of innovation, mobile technology will soon be obsolete. With the recent development of augmented and virtual reality, businesses can now use this technology in place of mobile tech. Companies such as Facebook have already embraced the change making virtual reality its central vision. Overall, AR/VR now has a broader range of applications in the workplace. Here are just a couple of examples how AR/VR can impact the work environment.
Technicians and engineers are using AR/VR to assist with completing manual tasks. With virtual reality headsets, overlay of information, instructions, or maps are given to the technician to better support the service, has increased worker productivity as there is less time spent analyzing charts or instruction manuals. This technology also aims to improve accuracy and reduce the amount of error or injuries found on the job.
Real World Training
Companies are using AR/VR for employee training. By immersing the employee in a virtual reality experience, the staff member can retain more information than traditional practice. This can increase efficiency at a lower cost. Medical universities use virtual reality to simulate real-world scenarios and better prepare med students. One test shows that surgeons retained 80% of training material via VR compared to only 20% via lecture.
Customer Experience and Sales Improvement
Marketers are using this technology to allows customers virtual interaction with brands. This can better help consumers visualize products and allow more profound insight into buyer preferences. For companies, this leads to a more efficient marketing campaign. In some cases, allowing customers the ability to interact with products through virtual reality on the showroom floor can sell products. For example, Makeup companies using VR carry the ability to allow the customer to experiment with makeup on their face before purchasing the item.
Real-Time Analytics and Data
Companies can use AR/VR to create real-time analytics. For boardroom meetings, this means communicating more effectively to show real-time business data and forecasts. This helps improve decision making and better unifies understanding of operations. Aircraft pilots are already using this for the visualization of simulation results. Instead of continually moving back and forth, they can analyze everything from one location.
Warehousing and Logistics
Warehouses can use this technology to guide workers for stocking, organizing, and tagging items. This can better assist with product losses and worker injuries that occur in the warehouse. One study has shown that smart glasses increased efficiency by over 25%. Beyond this, AR/VR has severe effects on logistics by adding a warehouse control system. This can maximize efficiency for distribution centers.
The potential for augmented reality is endless. More businesses are recognizing this and are incorporating VR into their processes. Enterprises need to capitalize on this movement earlier than its competitors. With a progression towards AR/VR, technology such as phones and tablets may become obsolete. The potential for mobile tech is slowing down as it nears the end of its life. It is time to embrace the new trend and technology change that is virtual reality.